"You're really good... you should do this" so I did.
There are hundreds of people to thank for my photography business journey. In essence, my heart is full ~ so much gratitude! Click on the links below for images commemorating some of the milestones.
- 2006, San Luis Obispo Chamber of Commerce new business Ribbon Cutting
- 2006, worked for socks (created marketing images for DryMax sports Socks)
- 2007, became the official photographer for Long Dance (still doing it)
- 2008, first high school senior portrait clients
- 2009, shot weddings with expanded team (Patrick Ibarra, Patti Grimes, Susie Illia, Christina Bearce, Jason Reed)
- 2009, interviewed by Dave Congalton on talk radio and created a bio photo of him on the radio
- 2009, honored as 'business of the month' with a display at my local bank in San Luis Obispo
- 2009, the business relocated to Ventura County
- 2010, first fine art exhibit (West End Espresso and Tea in San Luis Obispo) with the theme "Sunsets and Serenity"
- 2010, first published calendar with my Central Coast images
- 2010, created yoga teacher portraits for yoga studios in Westlake Village and Moorpark
- 2010, first maternity/newborn clients
- 2010-2015, marketing and publication photographer for Rootlight, Inc. (first book publication)
- 2011, expanded maternity/newborn portrait photography
- 2011, first Bar Mitzvah (wow! What an event!)
- 2012, first model portfolio shoot
- 2014, first magazine cover image (Connect to Wellbeing magazine)
- 2014-2017, Image Editor and contributing photographer for Conejo365 events publication
- 2015, first book cover (Sisters of the Dance)
- 2015, started shooting sporting events primarily running and cycling for Captivating Sports Photos (contract photographer) - first event, the Morro Bay Triathlon
- 2016, the business relocated to Paso Robles
- 2017, first food photography client (TrueFoodBeauty.com)
- 2018, workshop with Tony Stromberg at Return to Freedom wild mustang sanctuary resulting in the discovery of MY TRUE PHOTOGRAPHY PASSION, equine photography
- 2018, first EQUINE fine art photography exhibit (Bru Coffeehouse)
- 2018, photographed the sheep dog trials at the Mid State Fair for the first time
- 2018, started photographing USTA women's PRO tennis at Templeton Tennis Ranch
- 2019-present, featured photographer in the Return to Freedom calendar
- 2019, first Paso Robles Horse Park contract as Official Photographer for hunter/jumper shows
- 2019, first photography workshop (teaching a class)
- 2019, Award Winner at the Mid State Fair; a second place and a third place award
- 2020, first time shooting hockey
- 2020, created (pandemic inspired) "Graduating at Home" photo journal series
- 2020, first time shooting at Twin Rivers Equestrian Park
- 2021, first time as official photographer for Eventing (Fresno County Horse Park)
- 2021, first Essence Captured Equine Photography Group celebratory event (photo safari and picnic at Return to Freedom Sanctuary in SLO)
- 2021, Essence Captured gets a pop-up ~ our first (even though itinerant) "physical space"
- 2021, Celebrating finding remarkable teammates in abundance (definition of abundance: having exactly what is needed exactly when it is needed)
Lori Sortino's images are featured in February and October in the 2020 RTF Calendar.
Only a limited number of RTF’s gorgeous 2020 calendars remain -- get yours before they're gone!
100% of the revenue from the calendar will go toward the care of
the 465 wild horses and 51 burros at RTF’s California sanctuary locations.
Lori's portrait of Inshalla, daughter of Spirit, is featured in Return to Freedom's 2019 calendar. Purchase a calendar on the Return to Freedom Web site. Calendars are $20.
My horse images will be on display and for sale at Joebella Coffee Roasters from Oct 14th - Dec 8th, 2018.
3168 El Camino Real, Atascadero CA 93422
Artist's Reception November 1st, 1 to 3 p.m.